Sri Sri Ravishankar's FMCG brand lines up a Rs 200-crore ad blitz to compete ... - Economic Times

Economic Times
Sri Sri Ravishankar's FMCG brand lines up a Rs 200-crore ad blitz to compete ...
Economic Times
NEW DELHI: As Sri Sri Ravi Shankar's FMCG brand Sri Sri Tattva tries to play catch-up with Baba Ramdev's Patanjali, it plans to ramp up its marketing spend, earmarking about Rs 200 crore for advertising and promotion, said media buyers. The new entrant ...