Finally, the rural drought may have ended for Indian consumer goods firms - Quartz

Quartz
Finally, the rural drought may have ended for Indian consumer goods firms
Quartz
Over 65% of Indians live in villages and small towns, a key market for consumer companies that draw anywhere between 40% and 45% of their sales from the hinterland. But the once high-growth driver of everything from shampoo sachets and detergents to ...